We have partnered with “Relentless Champions of Hope” at Fight Colorectal Cancer (Fight CRC) for many projects over a decade. Recently, we helped Fight CRC create a bold new vision, strategy, and strategic plan. After an internal landscape analysis, we engaged top leadership and their board in two separate design-thinking inspired workshops charting a new direction. In a series of virtual engagements filled with ideation, debate, iteration, and many Zoom whiteboards, we mapped out a multi-year plan with a small number of priorities, measurable objectives, key activities, and robust department level scorecards. We anticipate working with Fight CRC as they continue to tailor and implement the plan over the coming years.